I have always had a love/hate relationship with Valentine's Day. On one hand, I love that we take a couple of days out of the year to celebrate love and our closest relationships. On the other, there's also something that has gotten so impersonal about the holiday. While I am never one to turn down flowers and chocolate, at this point it feels obligatory rather than consciously thoughtful. Sometimes the little things can be more special than traditional gifts. It can be as simple as letting your partner pick the movie for the night, planning a tarot night with your girlfriends over champagne, or staying in with your dog and gifting yourself some much needed TLC. There is not one right way to celebrate Valentine's Day, nor should there be! At the end of the day, it's about celebrating your unique self and your one-of-a-kind relationships with the people you love the most.
So, when talking about how we wanted to celebrate Valentine's Day this year, both Dakota and I had the same thought: we got it right as kids. Do you remember as a child, handpicking which Disney princess (or Star Wars character) card you were going to give to each one of your classmates? Reserving your friends' favorite characters, giving them their favorite types of candy, and writing something extra personal in their notes. We both felt a rush of nostalgia when remembering how we would sift through those Valentines cards, plan out which classmate got what, and then hand-write a little note to them.
With that in mind, we are making this Valentine's Day a little bit of a throwback. With EVERY purchase from now until February 14th we will be sending a lollipop, conversation hearts, and a handwritten Valentine's note with your order. Whether you're buying yourself a top you've been eying, sending your bffs a Galentine treat, or even getting something special for your Valentine - our hope is that we can include a little extra nostalgia with your package. If you are sending an item as a gift, include your gift message in the notes section at checkout and we will handle the rest!
We created a fun Valentine's Collection for you to easily shop, but this offer is SITE-WIDE so no matter what you purchase, somebody has a Valentine coming their way. Whether you're sending a Valentine or getting one from us, our goal is to bring that childlike smile back to your face!
"Life imitates art far more than art imitates life." - Oscar Wilde
After a year of staying at-home, we are revisiting what it means to express oneself through fashion and how the activities we are doing in the moment are informing this season's trends and our individual style.