Reinventing Our Basics

by Dakota Whitworth October 11, 2019

Harper & Tucker owners in fall new arrivals

One of the beauties of fashion is that it gives you the power you to reinvent yourself just by changing your clothes. We have been thinking about this a lot recently, as we are always striving to be better, wanting to improve not only ourselves as people, but also Harper & Tucker as a company. 

As Harper & Tucker grows and matures, some changes happen naturally, so gradually we barely notice. But recently, we have been pondering a change that will be more intentional. It has become obvious to us that we would like to support and grow our company alongside brands whose ethics and practices mirror our own. We want to be a boutique filled with clothing made by companies that believe in environmental sustainability, social responsibility, women empowerment, and kindness.

We will be phasing out some brands that do not prioritize these values to make room for new designers that we choose not only for their style and beauty, but also for their ethics and business practices. What does this mean? We will be curating brands that make their clothes in the USA, or have made commitments to fair trade and the wellbeing of the people who make their clothes and work in their factories. We will seek out brands that use sustainable or up-cycled fabrics and have made a commitment to reducing their environmental impact. We will avoid animal derived products. The majority of lines that we carry are women owned and operated companies, and we will be even more mindful about putting our dollars into women-powered businesses. We are excited to find and introduce you to small brands that are gems you may never have heard of before. Many of the brands we already know and love - like Spell, Show Me Your Mumu, and Cleobella - are already holding themselves to some of these standards, and we have some new brands in the works that will be arriving to our shop soon.

Not every brand will check every box, but it is our goal to choose the brands we do business with intentionally, and it is important to us that we share core values. We are striving for progress, not perfection and it will take us a good time before every piece in our inventory is reflective of these values. But know we are working on it.

In the spirit of moving toward this goal, let me introduce you to our newest brand, Joah Brown. We knew we would need to find a new line of basics for you to layer with, and let me tell you, these are my favorite foundational pieces I have ever worn. The fabrics are SO soft, and the fits are drool-worthy. The best part? Each piece is made in LA with high quality you can feel, so you will be cherishing them for years to come. I admit that I bought one of each of our Joah Brown pieces for myself the day they arrived, and have been wearing them just about every day.

joah brown black flex ribbed cropped cami joah brown grey cropped cami

The cropped cami is basically an updated "brami" - you can wear it as crop top, a bra, or a cami to layer under more revealing tops - and I am OBSESSED. They are so much more comfortable than a bra, but actually give you lift, and look great peeking out under an open-backed or low cut top. I also love it as a crop-top, the straight neckline is chic and just different enough to draw attention. The fabric is ribbed, soft and buttery but also supportive enough to hold you up and in. 

joah brown olive exhale tank back photo

Today I wore my Black Cropped Cami layered under the Olive Exhale Tank and I am here for this combo. One of my favorite aspects of Joah Brown is how the designs can take you from barre class to the bar with an effortless, sexy vibe. This tank is one size fits all, which I love for gifting, and is so versatile. I'm wearing it with black denim, booties, and a long cardigan, but I also plan on pairing it with leather leggings and heels. 

joah black deep v neck palms tank

The Black Palms Tank is your new favorite simple tank you didn't know you needed. It looks great layered with the Cropped Cami or any other bralette, and is made of the same soft ribbed fabric. I love that it doesn't have too much excess fabric, so it tucks very easily, but it also falls in a flattering way if left untucked. I know I'll be wearing mine layered under cozy sweaters, tucked into skirts, and left loose over denim all Fall. 

joah brown charcoal flex ribbed tube top

The Charcoal Tube Top is the perfect solution to the bandeau problem. Bandeaus and strapless bralettes drive me crazy - they never support well, and I end up adjusting them all night. Swap them for this tube top, and you'll leave those complaints behind. You can wear it on its own as a top, but it also works perfectly layered instead of a bandeau. It will actually give you some support, and look cute if it peeks out. 

I am so excited about these new and improved basics, and I promise you this is just the beginning of us introducing you to new brands that will be an update to what you have been wearing - not only because they are more stylish, but also because you can feel good about where the clothes came from and how they were made. 



3 Responses


October 11, 2019

Such a well written and meaningful post. Supporting women and environmental goals. Purchased olive tank, love this piece. Wishing you and Natalie only the best as your business grows.


October 11, 2019

So well written! Love that by supporting you I in turn support so many other great initiatives


October 11, 2019

What an amazing post. And, kudos to you guys for the environmental, social and ethical responsibility you are bringing to the shops. It promises to be a highlight of your business and will bring good things your way.

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