Ena Pelly is a family-owned Australian fashion label founded by Danielle Pelly and Tim Wilkins and named after Danielle's grandmother, Ena. A woman with a strong personality and passion for life, not only was Ena a force to be reckoned with but was renowned for her effortless style.
Ena Pelly is a contemporary fashion brand that fuses understated ease with a modern, tightly edited approach to style. The brand is centered on providing modern women with the cornerstones of a minimalist and effortless wardrobe.
Sustainability has become a priority for Ena Pelly and each collection sees new developments in sustainable fabrications, reduced impact packaging and conscious design to create forever pieces. Recycled polyester fabrications utilize plastic bottles collected, chipped, melted, and spun into yarn to create super-soft faux fur. Each jacket uses approximately 60 recycled plastic bottles. Recycled cotton and viscose fabrications are made from discarded cloth and wasted industrial fabric.