fyb is a collection of demi-fine, 18k gold plated jewelry designed in Brooklyn. The fyb collection is comprised of everyday staples, with unique and elevated updates that will distinguish fyb from your other go-to pieces.
Founded in 2011 by Chinese-American designer Alyssa Kuchta, fyb jewelry advocates for their community to "follow their bliss" through uplifting messaging, mentorship opportunities, community building, and spotlighting female role models through the brand's book and social channels. fyb supports Asian American Pacific Islander Advocacy through ongoing donations to Apex for Youth, a NYC-based AAPI organization Alyssa is also proudly a volunteer with.
We immediately gravitated toward fyb's mother of pearl pieces and fell for the contemporary designs with classic materials. Each piece is beautifully and meticulously crafted and can be layered to blend in with everyday jewelry or featured as a standout. We are loving the idea of "wearing the sea" this holiday season and disrupting holiday style to make it uniquely our own. Pair the Aurora Choker with holiday velvet and you are bound to turn heads!
We love how fyb embraces and empowers femininity with its business ethos to "follow your bliss." Female-founded and operated, fyb's corporate responsibility and ethics is at the forefront of their operations. Like fyb, we believe that a business can reflect the convictions and ethics of its team and we adore its advocacy and commitment to the Asian American Pacific Islander community.