fyb is a collection of 18k gold vermeil jewelry designed and made in Brooklyn. Founded in 2011 by Chinese-American designer Alyssa Kuchta, fyb jewelry strives to inspire you to "follow your bliss," through uplifting messaging, mentorship opportunities, community building, and spotlighting female role models. fyb supports Asian American Pacific Islander Advocacy through ongoing donations to Apex for Youth, a NYC-based AAPI organization.